Building a dedicated Instagram following from the ground up requires a lot of time, effort, and persistence, which is why many companies choose to purchase Instagram accounts instead. Still, before you do that, make sure you're mindful of all the possible dangers and pitfalls.

Instagram is one of the most effective social media platforms for promoting your business and growing your following. On Instagram, about 60 percent of users read about a product or service. Given that half a billion people log in every day, and that amount continues to rise, this is a staggering figure.

Though Instagram has the highest engagement rates, the latest algorithm makes breaking into the market for a new company a little more difficult. It focuses on high-engagement posts and consumers. As a result, those who haven't built up their follower base are pushed to the side-lines, and 70% of Instagram posts go unnoticed.

Under your own risk, purchase Instagram accounts

Purchasing Instagram accounts is against Instagram's terms of operation. You can't "buy, sell, or share any part of your account (including your username) on Instagram," nor can you "solicit, compile, or use login credentials or badges of other people."

If you buy Instagram accounts, you should be mindful that Instagram reserves the right to terminate them at any time if their staff discovers or suspects anything suspicious about the account.

Since this is done "under the table," there is no official promise that buying anyone else's account won't turn out to be a fraud that would cost you more money and nerves than organically gaining followers.

Buying followers is not the same as buying an account

You'll most likely come across websites that offer followers for ridiculously cheap prices. These followers are unlikely to comment on your tweets, and even though they do, their replies will be meaningless bland emojis.

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